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As part of its long-held mission of community service, The Richmond Ad
Club chose Capital Child Care, a regional child-welfare organization,
as its 2008 Pro Bono client. The Ad Club will donate its creative
talents and services – and members – to developing an array of
branding identity and marketing materials for the nonprofit
organization.
Capital Child Care was chosen because of its extremely limited budget
and far-reaching mission to improve the lives of those it serves:
children from low-income housing areas of Richmond and Henrico and
Chesterfield counties. More than just a typical day care center,
Capital Child Care serves roughly 50 children ranging in age from 10
months to 11 years old. Through partnership and extensive resource
gathering, elements of the center’s comprehensive approach to
improving the lives of needy children include academic, social,
emotional and nutritional outreach, along with counseling and speech-
therapy services.
“Improving these lives takes time, hard work, and an unwavering
dedication to doing everything it takes to make a difference in the
lives of children and their families,” said Phyllis Bradley, executive
director of Capital Child Care. “With all the money we raise, we give
most everything to the children – which means limited resources for
salaries, facilities and marketing. Therefore, we are extremely
thankful to the Richmond Ad Club for their volunteer efforts.”
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