New Account Director

From Sydney to Richmond: Award-winning account director joins Big River

Contact: Jan Crable // 804-864-5366 // jcrable@yourbigriver.com

Richmond, Virginia (January 17, 2011) – Big River, a Richmond-based, independently-owned branding and advertising firm, has hired Sarah Trickey as Group Accounts Director.

Most recently, Trickey was Senior Business Director of global creative agency DDB Worldwide in Sydney, Australia, where since 2008 she has led an account team in the strategic and creative development of the McDonald’s brand in Australia and New Zealand. As a result of her leadership in re-building the McDonald’s brand, Trickey was named DDB Employee of the Year in 2009.

As Group Accounts Director at Big River, Trickey will become a trusted advisor and business partner to clients including National 4-H Council, Virginia Lottery and Harris Williams. She will set a clear course for brand positioning of Big River accounts, while keeping teams and clients focused through the process. She will also mentor and develop the junior account service team.

“I saw a real opportunity to leave Sydney for a growing creative agency that is full of talent and innovation,” says Trickey. “Big River has proven it is on an exciting journey and I just couldn’t pass it up. I am very excited to be part of this team.”

Prior to DDB Worldwide, Trickey held account management positions at top agencies including McCann-Erickson London. In managing and leading account teams of leading global brands, Trickey garnered over 30 industry awards while overseeing integrated campaigns.

Trickey holds a B.S. in Business Administration in Marketing & Advertising from Towson University and Bond University in Queensland, Australia.

About Big River

Big River (www.yourbigriver.com) excels in solid strategic research, focused brand positioning and delivering inspiring creative work to support a client’s brand. Founded by 2001 by Fred Moore, Big River’s clients include an impressive roster of brands including National 4-H Council, WellPoint, Anthem Blue Cross and Blue Shield, MoonPie, Donate Life America, TBL Networks and Harris Williams & Co. Its senior team members have worked at some of the nation’s most prestigious advertising agencies including BBDO, Chiat/Day, DDB, Cramer-Krasselt and Leo Burnett on clients that include brands such as Procter & Gamble, Dell, Campbell’s, Hallmark, And1, Pepsi and McDonald’s.

Rob Sterling


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