Chances are you’ve never heard of Simple Survey, a startup that makes it easy for restaurants to get feedback from customers.
After all, the company didn’t even exist at 9 p.m. Friday night.
But marathon sessions of strategic planning, Web development and customer surveys this weekend brought the company to life. A group of entrepreneurs who spent the weekend developing Simple Survey pitched their concept Sunday night during the conclusion of Richmond’s first Startup Weekend at the Virginia War Memorial and took first place.
The idea for Simple Survey grew out of separate pitches Friday from Rob Forrest, who was thinking about new ways to do surveys, and Martin Romero, who pitched an idea for creating paperless receipts that could be sent to phones.
Once they recruited additional team members, the group spent Saturday talking to local restaurants. Owners and managers told the team they struggle to get consistent feedback from customers and want an easier way to get that feedback.
Helen Dow, an accountant on the team, said she was impressed by the product’s financial viability.
“I think the customer research we did was key,” she said. “We’re going to meet soon and set up the corporate structure. We definitely plan to keep going with this.”
The other team members were Chase Worthington, James Goodwillie, Lee Gimpel, Joey Figaro, Hope Norman and Tim Masterson.
Startup Weekend is a global series of events backed by The Kauffman Foundation”
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