Richmond, Va., November 26, 2012 – John Siddall, chairman of advertising and new media agency, Siddall, Inc., will speak on November 29 at the Reston Museum in a history series leading up to the community’s 50th anniversary in 2014. The special program, The Early History of Reston – Marketing, Sales & Public Relations (1964-1974) “Translating the Dream to Reality,” will feature panelists Peter McCandless, Houston Park, Lee Shur and Chuck Veatch along with Siddall who were on the original team in charge of marketing the nation’s first large-scale planned community.
Panelists will discuss the origins of now “world famous” Reston, a concept which changed the face of suburban landscape in America. The presentation will highlight founder Robert E. Simon Jr.’s unique vision for Reston which included blending contemporary architecture and clustered, mixed-use land development within the traditional “colonial” style of Northern Virginia suburbs. Speakers will also discuss the market challenges facing Reston today.
“It was an honor to be a part of the marketing team beginning in 1974. For the next two decades, our agency helped Reston find its voice and tell its story. We helped the community gain wide acceptance and transition from an “experimental idea” to the best place to live Northern Virginia,” said Siddall. “We were gratified when Reston became the model for suburban planning in America for the next 50 years.”
This free program is presented by the Reston Historic Trust and the Reston Museum. It will take place on Thursday, November 29, 2012, from 7:00 p.m. until 9:00 p.m., at the Jo Ann Rose Gallery at Reston Community Center – Lake Anne Reston Community Center – Lake Anne, 1609 Washington Plaza, Reston, VA 20190. For more information, call the Reston Museum at 703-709-7700, email firstname.lastname@example.org, or visit www.restonmuseum.org.
More about Siddall, Inc.
Siddall, Inc. is an award-winning advertising and new media agency located in Richmond, Virginia with 37-years of experience in corporate, government and non-profit areas of industry. Siddall is a member of Worldwide Partners, Inc., the largest owner-operated advertising and marketing communications network made up of 86 agencies in 52 countries managing $3.4 billion in advertising expenditures. For more information, visit www.siddall.com or “like” on Facebook.