We had a great turnout for the inaugural event in our new speaker series. Mike Hughes, President of The Martin Agency and an important creative leader in the Richmond advertising community, spoke at the VCU Brandcenter about his life and career.
Mr. Hughes opened his talk with an overview of what’s happening at The Martin Agency today, followed by some words of wisdom—although, with his trademark humor, he said he was irritated that wisdom hasn’t come with age.
In a generous Q&A session, he offered some advice for building a successful agency: “Be really good at something.” While the industry has changed since he joined The Martin Agency, he said the core of the business remains the same—attract good talent, foster collaboration, and bring big ideas to life.
A team of ad creatives from the Martin Agency decided to find out. In an experiment to test the value of social media, Neel Williams and some of his co-workers created Twitterich, a site that aims to collect a million Twitter followers and give one random winner the account with all of the followers.
Twitterich asks viewers to first follow the account and then share the link with as many friends and contacts as possible. Once the site reaches one million followers, the account will then be handed over to one lucky follower. “It could end up going to somebody who just wants to tweet about what they want for breakfast or knock-knock jokes,” says Williams.
Want to enter for chance at one million followers? Visit Twitterich.
This is where you and a team write, cast, direct, shoot, edit and score a short film — in just 48 hours! This year, Richmond was one of more than 125 cities invited to participate.
On Friday, July 13th, each participating team randomly selected a movie genre. From there, the organizers announced that the films created must include the following mandatory items: a flashlight, a door-to-door salesman named either Adam or Alana Nicholson and the line of dialogue, “Why am I always first?” In addition to fatigue, teams were forced to work around inclement weather and the imminent threat of a power outage. All in all, Richmond had 43 teams sign up, 34 films turned in by the July 15th deadline and 42 films shown at the premier screening.
The event, sponsored by TruTV, Yelp, The Virginia Film Office, The Virginia Production Alliance, The Byrd Theatre and The Camel, attracted many talented professionals from our advertising community. Samantha Tucker, the Richmond Producer of the 48 Hour Film Project, works full time as a Producer at the Martin Agency. Mark Meyers, an Assistant Editor at Running with Scissors, also pitched in time to help edit the main reel for each of the film screenings. Of the teams that participated, creative professionals from Big River, Dreams Factory and the marketing team at Channel 12, among others, submitted films. In fact, Final.Revised, Channel 12’s team, had the pleasure of showing their film at Cannes in last year’s competition.
The Best of Richmond screening takes place on August 4th at The Byrd Theatre. Tickets are $10 (cash only) at the door. If you’d like to learn more about the 48 Hour Film Project, visit 48hourfilm.com.