Richmond, Va., January 25, 2013 – Today advertising and new media agency Siddall, Inc. announced a new contract with the Society for Maternal-Fetal Medicine (SMFM). A national association based in Washington, D.C. dedicated to reducing high-risk pregnancy complications, SMFM selected Siddall for strategic branding and website design services. Siddall’s contract with SMFM will begin this January and be in place for up to nine months.
Siddall will evaluate the brand identity for SMFM including a logo, tagline and visuals such as fonts, colors and graphic elements. The agency will then apply the brand to a number of communication platforms, including the website.
“Siddall’s outstanding work in the healthcare industry and creative process will perfectly complement the mission of the Society for Maternal-Fetal Medicine,” said Daniel O’Keeffe, M.D., executive vice president of SMFM.
Established in 1977, SMFM is a society of physicians and scientists who are dedicated to the optimization of pregnancy and perinatal outcomes. Goals of the SMFM include advancement of knowledge in reproductive biology that will enhance the quality of women’s healthcare.
“The Society for Maternal-Fetal Medicine is making significant contributions to the science of pregnancy and birth,” said John Siddall, chairman of Siddall, Inc. “It is a privilege to offer our branding and website design expertise to this honorable organization.”
More about Siddall, Inc.
Siddall, Inc. is an award-winning advertising and new media agency located in Richmond with 37-years of experience in corporate, government and non-profit areas of industry. Siddall is a member of Worldwide Partners, Inc., the largest owner-operated advertising and marketing communications network made up of 86 agencies in 52 countries managing $3.4 billion in advertising expenditures. For more information, visit www.siddall.com or “like” on Facebook.
More about SMFM
SMFM is a non-profit membership group for obstetricians/gynecologists who have additional formal education and training in maternal-fetal medicine. The society is devoted to reducing high-risk pregnancy complications by providing continuing education to its 2,000 members on the latest pregnancy assessment and treatment methods. It also serves as an advocate for improving public policy, and expanding research funding and opportunities for maternal-fetal medicine. The group hosts an annual scientific meeting in which new ideas and research in the area of maternal-fetal medicine are unveiled and discussed. For more information, visit www.smfm.org or “like” on Facebook.