ScholarshipsThe Club offers two scholarships to qualifying students, the Harry Jacobs Scholarship and the Barbara Fultz Women in Advertising Scholarship.
Barbara Fultz Women in Advertising Scholarship
The Barbara Fultz Women In Advertising Scholarship, founded in 2014, is jointly presented by Elevation and the Richmond Ad Club to honor the career and contributions of Barbara Fultz, longtime owner of Fultz + Associates and former Advertising Person Of The Year who was a pioneer for women in the Richmond advertising community. The $2,500 scholarship is awarded annually to one undergraduate woman who plans a career in advertising, either in creative, account management or production. The 2020 award will be presented at the Women in Advertising Panel Event in March and will also be honored during The Richmond Show.
The Barbara Fultz Women in Advertising Scholarship is open to women who have declared their major in the Virginia Commonwealth University Robertson School of Media and Culture Advertising Sequence (whether Strategic or Creative), will be a senior Fall semester 2020, and have a grade point average of at least 3.2.
Applications for fall semester 2020 will be accepted from January 1, 2019 – February 14, 2020.
Barbara Fultz - Application Form
Excellence In Creative Education Scholarship
The Excellence In Creative Education Scholarship, presented by the Advertising Club of Richmond, recognizes extraordinary creative talent and is awarded annually to an outstanding student at VCU’s Brandcenter. The scholarship aids that student’s development and supports the Brandcenter’s mission of excellence in advertising education. Applications will be accepted from January 1, 2020 – February 14, 2020.
Excellence In Creative Education - Application and Project
Choose an everyday product. Now use what you’ve learned at the Brandcenter to create a strategic campaign that makes your product TED Talk worthy.
What we’re looking for
Show us that you can make a mundane product extraordinary, compelling and desirable. We want to see your strategic and creative skills working together to tell a story that will solidify a connection between your product and your audience. Inform the uninformed. Convert the skeptical. Do whatever you think it takes to break through and sell it.
Develop a creative brief. The emphasis is on BRIEF. It could be a single page or just some drawings – just as long as it is not a PowerPoint and you identify:
- Consumer behavior toward and/or current beliefs about your product
- How you plan to change these beliefs and/or behaviors
- Channels for communicating your message
- Potential obstacles to your message reaching its audience
- A key insight, a Big Idea, about your product that will make it relevant and desirable
Demonstrate how your Big Idea could be brought to life as consumer campaign. Give us one example of how you best envision the campaign, whether it’s a print ad mockup, a TV storyboard, a video, a packaging concept or just a stick figure drawing—you decide what it will take to show that your Big Idea will do the best job of selling your product.
You are being evaluated primarily on your ability to uncover an insight about an audience and product (a Big Idea) and show how you would translate that insight into consumer communications. The endpoint here is a “concept” for a campaign. We do not expect to see a complete campaign or even polished executions. A successful entry should be heavier on thinking than doing.
Submit your applications no later than February 14th. We’ll review applications and select three finalists. Finalists will be chosen to make a their pitch to the Selection Panel on February 20th. There will be a 3-day period between when the finalists are notified and the pitch presentations during which time they can add to and expand on their original pitch materials.
Previous Scholarship Recipients
2018 Barbara Fultz Women in Advertising Scholarship Crystal Douglas Crystal Douglas, an outstanding student in VCU’s Robertson School of Media and Culture, received the 2018 Barbara Fultz Women in Advertising Scholarship at the 2018 Richmond Show. ...
2018 Harry Jacobs Scholarship Belem Medina The Harry Jacobs Scholarship, jointly presented by the Advertising Club of Richmond and the Martin Agency, recognizes extraordinary creative talent and is awarded annually to an outstanding student at VCU’s...
2016 Harry Jacobs Scholarship Katie Kullinan I’m from Long Island and first came to Virginia to study architecture at UVA. After that I stayed in Charlottesville working at a design-build environmental graphics firm and then moved to DC to work at a small...
2016 Barbara Fultz Scholarship Sarah Kilmon Sarah knew from the first time she had to pitch a campaign that the advertising industry was the place for her. She is drawn by the exhilarating chance to defend ideas and make a real difference for a brand,...
2017 Harry Jacobs Scholarship Cole Hammack Cole is a Master's candidate at the VCU Brandcenter. A creative brand strategist with a passion for storytelling and positive social impact, Cole is a self-described "energetic, goofy, adventure-loving North...
2017 Barbara Fultz Scholarship Kayleigh Crandell Kayleigh is rising senior at VCU and has began establishing her career in advertising by being the communications manager for Podium, a local nonprofit that provides writing workshops & academic...