Howdy, partners!

2018’s hung up its hat and we reckon it’s high time to shake up your best work for this year’s big to-do, the 2018 Richmond Show! We could talk a donkey’s hind leg off but we’ll get straight to it. Whether it’s your first rodeo or you’re an old hand, if you’re fixin’ to submit your work, save yourself a whole heap of trouble and read the instructions below. It explains the whole kit and caboodle. Yee haw!

ELIGIBILITY

To be eligible for entry, all materials must have been created (concepted) in the state of Virginia and either published, broadcast, posted, or distributed for the first time between January 1, 2018 and December 31, 2018. Entries may originate from an individual or organization that has created, produced or directed the material. The Advertising Club of Richmond may request proof of initial publication, airing, posting or distribution to be submitted before judging and/or inclusion in the show or show website. Single entries may also be submitted as part of a campaign.

Public service entries may be submitted only in the Public Service Category. The Advertising Club of Richmond and judges reserve the right to move entries to categories deemed more appropriate than those in which pieces were entered.

To keep judging unbiased, all submissions should not have any visible agency logos or brand elements of ownership on the work itself.

ENTRY FEES

Deadline extended!: 2/8/19

  • Single entry, $70.00 $80.00
  • Campaign, $100.00 $110.00
  • Students, first two entries are free the rest may be entered at cost.  

LEGAL

All entries become the property of the Advertising Club of Richmond, Inc and will not be returned.  The entrant grants the Advertising Club of Richmond the right to show, copy or play the entries for purposes of judging, displaying winning entries, publishing a website, and promoting the Richmond Show.

INVOICE BILLING OF ENTRY FEES

Advertising Club of Richmond will only be accepting payment via credit card or PayPal Questions?  Please contact: treasurer@richmondadclub.com

SPONSORING OPPORTUNITES AND VIP SEATING

If you do not follow the instructions given for the entry process, your entry may be disqualified.  If you have questions about the Richmond Show please email Anne-Stuart Teter at asteter@vt.edu.

PREPARATION OF ENTRIES

PRINT

Drop off print entries no later than February 8, 2019 at:

NAPIER
10148 W. Broad St., Suite 200
Glen Allen, VA 23060

Drop off at Napier on these dates only:

Monday, January 28: 10am–5pm
Wednesday, January 30: 10am–5pm
Monday, February 4: 10am–5pm
Friday, February 8: 10am–5pm

BRANDCENTER STUDENTS ONLY: YOU MAY ALSO DROP OFF YOUR ENTRIES AT VCU BRANDCENTER.

Submit all entries mounted on black board with no less than a 1” border.  Pieces larger than 18” x 24” may be submitted unmounted.  Campaigns (at least 3 ads) may be mounted on one board or taped together accordion style.  Attach a printout of the entry information to the back of each board.  You’ll receive a link to this page in the submission confirmation email.

RADIO

Submit a URL link to each entry online in MP3 format at least 128 kbps or better quality. If the asset is protected please provide an access password in the link form.

 

TELEVISION

Submit a URL link to each entry online in QuickTime H.264 video at 1500 kbps, progressive, multi-pass with audio at 44.1 kHz, stereo. For 4:3 aspect ratio, please use 640 x 480 for output resolution. For 16:9 aspect ratio, please use 853 x 480 for output resolution. For any questions about this, please email Bart Thomas at bart.thomas@capitalone.com. Campaigns consist of at least 3 spots. Two 15 second commercials will not be considered as one commercial. If the asset is protected please provide an access password in the link form.

INTERACTIVE

Web entries must contain a URL that displays the work being submitted – the URL may represent a live site or a private site. Other entry types can include screen grabs or other presented in PNG, JPG, GIF or PDF format, as appropriate. If a URL asset is protected please provide an access password in the link form.

INTEGRATED ADVERTISING

All entries must be submitted via video.  Submit each entry online in QuickTime H.264 video @ 1500 kbps, progressive, multi-pass with audio at 44.1 kHz, stereo.  For 4:3 aspect ratio please use 640x480 for output resolution.  For 16:9 aspect ratio, please use 853x480 for output resolution.  For any questions about this please email Bart Thomas at bart.thomas@capitalone.com. Integrated advertising videos must include at least 2 of the following: print, broadcast, nontraditional. Interactive.  Video entries should not exceed 5 Minutes.

SUBMISSION OF ENTRIES

All entries must be submitted
online at www.therichmondshow.com

ADVERTISING SHOW

Magazine

Advertising that appears in periodic (annual, bi-annually, quarterly, monthly weekly, etc) publications.  Circulation distribution can be intended for the general public (Consumer) or an industry target audience (Trade).

  • Magazine Single – Local Publication
  • Magazine Single – National/Regional
  • Magazine Campaign – Local Publication
  • Magazine Campaign – National/Regional

Newspaper

Advertising that is placed/run in publications whose primary purpose is to inform the public about current events or issues on a daily or weekly schedule.

  • Single
  • Campaign

Direct Mail

  • Single
    Flat- any printed sheet or sheets, flat, folded or bound printed material that has been mailed as part of an advertising or promotional effort.  Method of shipment (box, envelope, etc.), MUST be evident and included with the entry.
  • Campaign
    2-4 pieces may be submitted from work that qualifies in Single
  • 3D/Mixed – Single
    Includes single or multiple pieces and the container and its contents.  Dimensional also includes “pop-ups” that might mail flat, but take on dimension in their final forms.  Entries typically include some element/item (other than paper) as part of the marketing message (premium item, baseball, ink pen, etc.) which is included as PART of the message.  The method of shipment (box, envelope, etc.) MUST be evident and included with the entry.
  • 3D/Mixed – Campaign
    2-4 pieces may be submitted from work that qualifies in 3D/Mixed

Outdoor

  • Outdoor/Transit/Airlines – Single
    Outdoor display of advertising messages, notices or events, commonly associated with standardized wooden or metal structures that are delivered to mass (outdoor) audiences on sidewalks, streets, roadways, etc.  Also advertising placed inside/outside any vehicle, airport, mall etc.
  • Outdoor/Transit/Airlines – Campaign
    2-4 pieces may be submitted from work that qualifies in single
  • Display Signage – Single
    A single sheet, advertising or promotion piece intended for mounting and display for a product, service or event.  Does not include POP materials nor any outdoor signage.
  • Display Signage – Campaign
    2-4 pieces may be submitted from work that qualifies as singlez

Broadcast-Radio

Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission.  Commercial messages which appear on digital streaming or Satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Online Video and Firm Category.

Within the Radio category, commercial aired on stations in more than one market or “metro” (even if placed on only one station in each of two “metros”) do not qualify as “local”.  Any time a commercial extends past one “metro” it is defined as regional/national and must be entered accordingly.  2-47 commercials for the same client, with a common theme that are placed in one market only (no more than one “metro”) are considered a campaign.  If placed in two different markets they do not qualify as a local campaign.

  • Local
    One that is broadcast on the station(s) of one market (no more than one “metro”). 
  • Single Spot: 30 seconds or less
  • Single Spot: more than 30 seconds
  • Campaign
    2-4 pieces may be submitted for work that qualifies in the single category
  • Regional/National
    A single radio commercial that is broadcast in two or more markets (metros), or on national radio networks.
  • Single Spot: 30 seconds or less
  • Single Spot: more than 30 seconds
  • Campaign
    2-4 pieces may be submitted from work that qualifies in the single category

Broadcast – TV

  • Local (One DMA)
    A Single TV Commercial that is broadcast on the station(s) of one market (no more than one DMA.)
  • Single Spot: 15
  • Single Spot: 30
  • Single Spot: 60
  • Campaign
    2-4 pieces may be submitted from work that qualifies in the single category
  • Regional/National Single Spot:
    TV Commercials which have aired on national broadcast, cable, or satellite network in more than one local market (DMA)
  • Up to 2 minutes
  • 2-4 pieces may be submitted from work that qualifies in the single category

Online Video and Film

Internet Commercials
Any commercial that is created to run on the Internet.  Broadcast commercials that also receive internet runs are not eligible in this category, unless there is a change in content.  Entry must be submitted as an online video using its URL, not as a digital upload.

  • Commercial-Single Spot – Pre Roll <- :15 seconds
  • Commercial-Single Spot – Pre Roll ->:15 seconds
  • Internet Radio
  • Campaign
    2-4 Pieces may be submitted from work that qualifies in the above categories

Non-Traditional

  • Single
  • Campaign

Integrated Campaign

An Integrated campaign is defined as a campaign or series of ads, commercials or executions that utilize more than one medium.   All entries must be submitted via video and include as least 3 different mediums.  Submit each entry online in QuickTime H.264 video @ 1500 kbps, progressive, multi-pass with audio at 44.1 kHz, stereo.  For 4:3 aspect ratio please use 640x480 for output resolution.  For 16:9 aspect ratio, please use 853x480 for output resolution.  For any questions about this, please email Bart Thomas at Bart.Thomas@capitalone.com. Integrated advertising videos must include at least 2 of the following: print, broadcast, nontraditional. Interactive.  Video entries should not exceed 5 Minutes

  • B2B
  • B2C
  • Integrated Brand Identity Campaign Local or Regional

Self-Promotion

Brand Elements- Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) – Advertising industry self-promotion direct marketing, direct mail and specialty advertising.
Special Events Materials (printed or digital) – Advertising industry self-promotion special event materials including cards, invitations or announcement’s

  • Full Service Agency
  • Production Agency
  • Print Studios
  • Public Relations Firm
  • Digital Agency
  • Design Agency
  • Creative Club/Non-Profit

Public Service

This is advertising for a service which is provided by the government to people living within its jurisdiction, either directly (through the public sector) or by financing provisions of the service.

  • Newspaper/Magazine/Direct Mail – Single
  • Newspaper/Magazine/Direct Mail – Campaign
  • Broadcast – Single
  • Broadcast – Campaign
  • Non-Traditional
  • Outdoor – Single
  • Outdoor – Campaign
  • Digital – Single
  • Digital – Campaign
  • Integrated

DESIGN SHOW

Photography

  • Black and White – Single
  • Color – Single
  • Digitally Enhanced – Single
    Photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques).  Utilitarian photo retouching, color correcting or photo edition alone does not quality as an image for this category.  A sample or the original photo(s) MUST be supplied for proper judging
  • Campaign
    2-4 pieces may be submitted from the work that qualifies in the above categories

Illustration

Flat, dimensional or animated illustration, any number of colors

  • Single
  • Series (Campaign)
    2-4 pieces may be submitted from work that qualifies in single category

Publication Design

Includes:Cover- layout design of the front exterior of a magazine or book

  • Editorial Spread or Feature- one editorial spread or feature per entry
  • Cover/Editorial Spread or Feature- Series- 2-4 pieces may be submitted
  • Magazine Design- entire magazine from cover-to-cover
  • Book Design- entire book design from cover-to-cover

Communication Design

  • Annual Reports
  • Brochures, catalogues, company literature, newsletters (printed/digital)
  • Logos and Trademarks
  • Brand and Identity Systems

Promotional Design and Advertising

Printed promotional materials for products and services whose distribution comes from means other than traditional mass media

  • Direct Mail, Newspaper and Magazine Advertising (excluding posters) – Single or Campaign
  • Posters – Single or Campaign
  • Packaging
    All product packaging
  • Other
    (POS (counter top, free standing), Environmental, Signage, sales kit, menu, product information sheets etc.)

Public Service

This is advertising for a service which is provided by the government to people living within its jurisdiction, either directly (through the public sector) or by financing provisions of the service.

  • Photography
  • Illustration
  • Publication Design
  • Communication Design
  • Promotional Design and Advertising

INTERACTIVE SHOW

Note: Entries for this category do not require physical submission or entry form drop-off.  Judging of these entries will be done online, using the digital content provided via URL during the online entry process.

Web

  • Full Website > $50,000
  • Full Website < $50,000
  • Microsite or Landing Page

Social

  • Single Platform
  • Single creative execution of brand advertising, marketing or promotion that appeared in social media.  The same execution may have appeared on one or multiple platforms. 
  • Multiple Platform
  • Creative executions of brand advertising, marketing and/or promotion across social media.  The campaign may have appeared on one or multiple platforms.  2-4 pieces may be submitted from work that qualities in single platform category.

Digital Display Advertising

Any IAB digital display advertising for mobile and web.

Application Development

  • Mobile App Development
    Interactive mobile apps for tablets, smartphones and wearable devices
  • Web App Development
    Interactive apps for desktop and laptop based web browsers.
  • Marketing Automation or non-traditional application development

Syndicated Content

  • BlogsEligible blog content must support a brand or advertise a product or service.
  • Digital PublicationsOnline publication (single or multiple occurrence) in support of a brand, such as annual reports, magazines newsletters or books.

Public Services

  • Online/Interactive SingleSingle public service entries for Online/Interactive- excluding public service online film, video and found.
  • Online/Interactive Campaign2-4 pieces may be submitted form work that qualifies in single category

 

PRODUCTION SHOW

Motion graphics design & effects

Using graphic design principles in filmmaking and video production context) through the use of animation or filmic techniques.

  • Single
  • Campaign

3D Animation

  • Single
  • Campaign

Sound Design

  • Single
  • Campaign

Original Score

  • Single
  • Campaign

Editorial

  • Single
  • Campaign

Overall production quality

  • Single
  • Campaign